Babysitter Project

Last minute babysitter

Find a babysitter with high availability, ready for last minute and unexpected needs.

Find a babysitter with high availability, ready for last
minute and unexpected needs.

Finding a reliable babysitter in the last minute is a daunting task for millions of busy parents.
Our app presents a comprehensive, quick solution and provides an efficient platform for connecting babysitters seeking occasional work with parents looking for the perfect babysitter to match their availability

The problem

Availability – difficulty in finding a babysitter on short notice.
Unexpected daily life challenges requiring someone available to care for children at a moment’s notice.

The Solution

An app that allows finding a babysitter in my residential area or nearby who is available immediately.

Research

We will conduct qualitative research to deeply understand the needs, concerns, and expectations of our target audience. This begins with interviews that have already revealed a telling stat: 84 % of parents say finding a sitter is so difficult they rarely get time away (Care.com, 2023). Building on those insights we will launch two focused surveys, one for parents and one for babysitters to quantify pain points and align expectations with the product.

Competitor Research

Competitor
Research

Helpbook – adds background check badges, yet “instant” jobs still rely on posting and waiting.
Ozeret Li– local classifieds style, many sitters but no real time availability or in-app payment.
Babysits – slick UI and large base, but last minute booking hides behind paid chat credits.

Gap: none can promise a fully vetted sitter at your door within 30 minutes or filter by
hyper local needs (parking, commute, safety).

Persona

Communicaion Channels

Chrome
Email
Mobile
Ads

Goals

Keep my daily routine
Carve out personal free time
Have a babysitter available on very short notice

CV

Hadas is a young doctor who lives in Rishon Le Zion with her three year old son. She has begun a residency at Assaf Harofeh Medical Center and often works long shifts of 8-12 hours. Hadas and her husband alternate kindergarten pick-ups, but he works in high-tech from 8 a.m. to 7 p.m. and twice a week has night shifts from home. At the same time she is continuing her studies and entering new specializations, so preserving quality time with her child is now especially important to her.

Personality

Introverted
Creative
Active
Loyal

Frustrations

My routine is very important to me, yet I’m constantly forced to juggle work, family and personal life. Because my schedule is so tight, unexpected events sometimes arise when my husband or parents cannot step in, and it takes a lot of effort to secure free time for my relationship or for myself.

Needs

I need the ability to find a babysitter at short notice and during flexible, often limited time windows. My schedule is crowded and unpredictable, and my husband or parents can’t always cover for me.

Personality